Privacy Policy

Effective: 27 July 2026 · Last updated: 27 July 2026

1. About this policy

This Privacy Policy explains how SugarDaddies Australia Pty Ltd, the operator of sugardaddies.au (“SugarDaddies Australia”, “we”, “us” or “our”), handles personal information when you visit our website, create or use an account, communicate with other members, purchase a service or contact us.

We aim to handle personal information in accordance with applicable Australian privacy law, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply. By using the service, you acknowledge the practices described in this policy.

2. Information we collect

Information you provide

• Account information: email address, login credentials, date of birth or age confirmation and account settings.
• Profile information: display name, photos, general location, interests, relationship preferences and other content you choose to publish.
• Communications: messages you send through the service and correspondence with support, safety or privacy teams.
• Verification information: information submitted if you choose or are required to complete an age, identity or profile check.
• Transaction information: subscription type, payment status and billing-related records. Payment card details may be collected directly by a payment provider rather than by us.

Information collected automatically

When you use the service, we may receive device and browser information, IP address, approximate location derived from IP, pages viewed, referral source, dates and times of access, cookie identifiers, diagnostic logs and actions taken within the service.

3. Sensitive information and dating profiles

Dating profiles and messages can reveal sensitive information, including sexual orientation, relationship preferences, health information or other personal circumstances. Only provide information you are comfortable sharing. Where consent is required to collect sensitive information, we will request it in an appropriate form.

Public or member-visible profile content may be seen, copied or shared by other users. Do not publish financial information, identity document numbers, a home address, workplace details or information about another person without permission.

4. How we use information

We may use personal information to:

• create, authenticate, administer and secure accounts;
• display profiles and enable matching, search and member communications;
• personalise features and remember settings;
• process purchases, maintain transaction records and manage subscriptions;
• provide support and respond to privacy or safety reports;
• detect spam, scams, fraud, abuse, security incidents and violations of our Terms;
• analyse and improve service performance, accessibility and user experience;
• send administrative notices and, where permitted, marketing communications;
• establish, exercise or defend legal claims and meet legal obligations.

5. How information may be disclosed

We may disclose personal information in the following circumstances:

• To other members: profile details and content according to your settings and actions.
• To service providers: organisations that help with hosting, security, analytics, communications, payments, moderation, support or verification, subject to appropriate contractual controls.
• For safety and legal reasons: where reasonably necessary to prevent serious harm, investigate suspected unlawful activity, enforce agreements or comply with a lawful request.
• In a business transaction: in connection with a proposed or completed merger, financing, sale, restructuring or transfer, subject to applicable requirements.
• With your direction or consent: where you request or clearly authorise a disclosure.

We do not state that personal information is “never shared”: operating an online service requires carefully controlled disclosures to providers and, in limited cases, authorities. We do not sell personal information for unrelated third-party direct marketing.

6. Cookies and similar technologies

We may use cookies, local storage and similar technologies to keep users signed in, protect accounts, remember preferences, understand site use and measure performance. Essential technologies may be necessary for the service to operate. Browser controls can restrict cookies, although doing so may affect account functions.

Any analytics or advertising technology actually deployed on the site should be identified in the applicable cookie notice or consent interface.

7. Direct marketing

Where permitted, we may send product news, dating guidance or promotional communications. You can unsubscribe using the link in a marketing email or adjust available account settings. We may still send non-promotional messages needed to administer or secure your account.

8. Security

We use reasonable administrative, technical and organisational safeguards intended to protect personal information against misuse, interference, loss and unauthorised access, modification or disclosure. No website, storage system or transmission method can be guaranteed completely secure.

You are responsible for using a unique password, keeping credentials confidential and telling us promptly if you suspect unauthorised account use. Do not send identity documents or financial information through ordinary member messages.

9. Retention and account deletion

We retain information for as long as reasonably needed to provide the service, meet legal and accounting obligations, maintain security, resolve disputes and enforce agreements. Retention periods vary by data type and context.

If you request account deletion, profile visibility and active account data will be handled according to the available deletion process. Limited records may remain in backups or be retained where necessary for fraud prevention, safety, legal compliance or dispute resolution.

10. Access and correction

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading. We may need to verify your identity before responding. In some circumstances Australian law permits or requires us to refuse access; if so, we will generally provide reasons where lawful.

11. Overseas handling

Some service providers may store or process information outside Australia. Where Australian privacy law applies, we take reasonable steps to ensure overseas recipients handle personal information consistently with applicable requirements. You may contact us for current information about the countries in which our principal providers process data.

12. Children

The service is for adults aged 18 years and over. We do not knowingly permit minors to create accounts. If you believe a person under 18 is using the service, report the account through our safety channel so it can be reviewed.

13. External links

The website may link to third-party sites. Their privacy practices are governed by their own policies, and we are not responsible for how they handle information.

14. Privacy complaints

Contact us if you believe we have mishandled your personal information. Describe the issue and provide enough information for us to investigate. We will respond within a reasonable period. If you are dissatisfied with the outcome, you may be entitled to contact the Office of the Australian Information Commissioner.

15. Changes to this policy

We may update this policy to reflect changes to the service, providers, law or data practices. The “last updated” date will show when the latest version took effect. We may provide additional notice where a change materially affects users.

16. Contact us

For privacy questions, access or correction requests, or complaints, email privacy@sugardaddies.au or use our contact page. For urgent member-safety concerns, use the reporting options described in our Safety Guidelines.